Products / Switch Producer
Direct the story.Produce it here.
One creative studio for AI video, images, voice and music, with the planning, editing and finishing tools to turn them into polished, on-brand productions.
Switch Producer brings video, images, voice and music together in a single, considered workspace, so you can plan a production, generate its footage, imagery and sound, and assemble the finished piece without leaving the studio.
A production studio, not a prompt box
Great AI-assisted production needs more than a single clever prompt. It needs structure: scenes and shots to plan, characters who stay consistent, references to guide the look, and a place to review every take and choose the best.
Switch Producer organises the whole process. Work moves from idea to storyboard, from generated takes to a finished timeline, and every choice stays visible, so you always know what was asked for and what came back.
01
Plan like a producer
Projects break into scenes and shots, with a storyboard view to arrange, review and approve frames before anything is generated.
02
Keep your cast and places consistent
Save characters and locations once, with their pictures and voices, then bring them into any shot so they look and sound like themselves.
03
Choose the right result for the job
Create video, images, voice and music in one place, and compare two versions side by side to see which one serves the shot best.
04
Stay in control
Every take is kept in a project bin. Star the best, reject the rest, and rely on a clear record of what was sent and what came back.
The production flow
From idea to finished film, in one place.
Switch Producer follows the way real productions work. It helps you shape the idea, make the material, and finish the result, while you remain the director of every decision.
01
Plan
- Break a project into scenes and shots
- Arrange and approve frames on a storyboard
- Bring a script in and turn it into a shot list
02
Create
- Generate video, still images, voice, music and sound effects
- Guide each shot with reference pictures, characters and locations
- Choose camera movement, framing and visual style from simple controls
03
Refine
- Try a faster, lighter draft pass before committing to a final version
- Compare two versions of the same shot
- Review takes side by side and keep the strongest
04
Finish
- Assemble takes, voice and music on a multi-track timeline
- Add designed titles, transitions and captions
- Export finished video in the shape and size each platform needs
A built-in creative guide can suggest wording, settings and shots. Nothing changes until you choose to apply it.
Capabilities
Everything a production needs
01
Video, images, voice and music
Create every kind of media from one workspace.
- Video generation, with settings that adapt to what you are making
- Still images, including from reference pictures
- Spoken voice in a chosen voice, and music and sound effects
- Start frames, end frames and reference pictures to steer a shot
02
Storyboard
See the whole production as a board of frames.
- Script lines, titles and prompts edited right on the frame
- Approve a frame, or mark it as needing changes
- Drag frames into a new order, or duplicate and move them between scenes
- Print a contact sheet to share the plan
03
Characters and locations
Keep faces, voices and settings consistent from shot to shot.
- A personal library of characters with pictures, description and voice
- Locations that carry their look into every shot they appear in
- Choose which picture opens the clip
- Share a character or location with a colleague by invitation
04
Camera, framing and style
Direct the shot with a director’s vocabulary rather than technical settings.
- Camera movements such as holds, tracking, pushes, turns and lens moves
- Shot sizes from extreme close-up to extreme wide, and a choice of angles
- A visual style from photorealistic and cinematic to illustrated and animated
05
The project bin
A tidy home for everything you make and bring in.
- Star, reject, tag, note, archive and search every take
- Import your own footage, pictures and audio
- Save the first or last frame of a clip to start the next shot
- Shared files for a collection, such as a client’s logo or a music bed
06
Timeline and finishing
Edit, mix and polish without leaving the studio.
- Picture, overlay, voice and music tracks with free placement, trimming and snapping
- Reframe for widescreen, vertical, square or portrait, at your chosen resolution and frame rate
- Music that eases down under the voice, with loudness levelling for consistent sound
- Transitions between clips, and motion for titles and overlays
07
Titles and brand kits
Bring your organisation’s identity into every production.
- A gallery of designed title, lower-third and callout styles you can edit at any time
- Brand kits holding colours, logos and notes, built from your own brand documents
- Title colours that lead with the kit’s palette
08
Captions and languages
Make video accessible and ready for more than one audience.
- Captions you choose to create, edit word by word and style to suit
- Burn captions into the video, or download them as separate subtitle files
- Captions in more than one language, made once and reused
09
A creative guide
A conversation partner that helps you think, never one that decides for you.
- Suggests prompts, settings and shot ideas, and explains its reasoning
- Turns a pasted script into a proposed list of shots, matched to your saved characters
- Tidies your wording and flags anything still missing before you generate
10
Built for teams
Sign-in, roles and a clear record of the work.
- Individual accounts, with administrators and creators
- A record of how each take was made, available as a provenance report
- Everything lives in one workspace that is easy to organise into projects and collections
On the roadmap
Where Switch Producer is heading
Explainer presentations with a presenter
A planned presentation workspace for building explainer videos: slides designed on a stage, a presenter placed in the layout, narration, captions and your brand kit, all assembled on the same timeline.
Translation with lip-sync
Planned support for carrying a finished production into other languages, with the presenter’s speech matched to the new voice.
A richer library of icons and animated diagrams
Planned consistent icon sets and animated diagrams and charts, to explain ideas visually without leaving the studio.
From a single clip to a complete production.
Switch Producer helps you plan, create and finish AI-assisted video, imagery and sound with the care of a proper studio.